response

How Can Social Media Respond to Crisis?

Free the WiFi of passwords
Tweet / Update Status as much as you can
Use the Same #Hashtag
Offer Help
Be Positive

On Saturday, my wife flew to Mumbai and as soon as I returned home seeing her off, I came to knew that Bal Thackeray has passed away. I knew something will be wrong with Mumbai, where the leader was based, and I was already watching televisions and monitoring social media.

My wife was scheduled to land at 10 pm, and the first bad news came at around 8:30 pm. The news said that the pre-paid taxi counters at the Mumbai airport was closed, 100,000 autorickshaws and taxies disappeared from road and public buses were pulled off the street. I was already trying to communicate with a few friends I have in Mumbai to see if anyone would be able to help if my wife is stranded.

While monitoring social media – especially Twitter – I was amazed that how well they served the news. While the mainstream news sites were telling me that the buses, taxis and autos have disappeared, tweeples were telling me that the city was calm and that there are many taxis and autos. Continue reading…